25 years
in hospitality, retail & service
7
original concepts
$50M+
in revenue generated
6
new concepts architected since 2025
Ready to build what comes next?
For founders
You have an idea.
A concept you believe in, and you want it built properly from day one: the plan, the systems and the numbers in place before the launch.
For owners
You have a business.
Three years or more, numbers that have settled, and a sense there is more growth available, yet you are too busy to see the way.
The Idea. The System. The Founder.
An idea or an established business, we find the opportunity with you, then we build it.
01
The Idea
We find one growth engine: a new concept, a second revenue stream, a market you have overlooked.
02
The System
We build the operation that runs it: the plan, the manuals, the systems and the AI tools behind it.
03
The Founder
We develop you and your team until it runs without you deciding every detail.
Start with one conversation. Go as far as you need.
Step 1
The Call
Free up to 45 minutes. We learn where you stand and whether a Calibration makes sense.
Step 2
The Calibration
You bring your challenge and we will find the solution and opportunity for your business growth.
Step 3
The Blueprint or The Build
We architect every step of the way for your business to be a success.
Step 4
The High Performance
You know that your business is only as good as you are. The High Performance Mindset is a program for the next level entrepreneur inside of you.
The Calibration
$1,500
Questionnaire, study, and a working session with Ion, virtually or in person.
You complete a detailed questionnaire on your business, your customers, your space and your numbers. Ion studies every answer, then sits with you to present your battle plan: the opportunity he sees, why it is there, what it could become, and the first steps to take.
Build it with you, or build it for you.
You choose how long we work together. The longer the commitment, the lower the monthly rate.
with you
The Blueprint
For founders who want to lead the build themselves, with Ion beside them every week.
$10,000 / month
From 1 to 3 months
You walk away with the complete business plan, ready for a banker, an investor or for your team.
-
The new concept or revenue stream, fully defined: what it sells, who buys it, and why they choose you
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Market and competitor analysis
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Location strategy and lease review, before you sign
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Positioning, naming and brand direction, with a brief ready for your designer
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The customer experience, designed detail by detail
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Pricing and offer structure
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Supplier sourcing and the operating budget
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A twelve month financial projection and a business plan ready for the bank
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A marketing and launch plan
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AI tools for research, writing and marketing, set up and taught so you run them yourself
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A working session with Ion every week, and direct access to him between sessions
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timeline
Month one: the concept defined, the market studied, the numbers tested.
Month two: positioning, brand direction, pricing and the financial model.
Month three: the business plan, the launch plan, and a bank ready package in your hands.
For you • most complete
The Build
For founders who want the opportunity built, documented and handed over ready to run.
$15,000 / month · 6 to 12 months
Commit to twelve and two months are on us.
You walk away with the opportunity built, documented and running on its own standards, with a written handover of the decisions your team now owns.
Everything in the Blueprint, plus:
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Operating manuals for service, staff and sales training
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Standards and systems that run without you in the room
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A hiring and training plan for the team who will run it
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AI built into daily operations: bookings, customer follow up and reporting
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Introductions from Ion's network: designers, contractors, suppliers and legal partners
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Ion on site for the launch
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A monthly review of the numbers in the months after opening
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A written handover of the decisions your team now owns
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timeline
Months one to three: the Blueprint.
Months four to six: manuals, systems, hiring and training.
Launch: Ion on site, the doors open, the numbers reviewed every month after.
For the right opportunity
Partnership
When the opportunity is strong enough, we lower the monthly fee and take a share of the new revenue it creates. Baseline, terms and ceiling are agreed in writing before work begins.
Twenty five years building his own. Now he builds alongside you.
Ion opened his first business at twenty three, full of enthusiasm and underfinanced, wearing every hat the business had. From there he grew across five industries, launched seven ventures with more than a dozen locations, and generated over fifty million dollars in sales, all within twenty five years. Today he brings that same thinking to founders who are ready for their next chapter.
One architect, start to finish
Ion leads every engagement himself, from the first conversation to the final handover. No junior consultants and no hand offs. He takes ten founders a year, so each one has his full attention.
As Seen In
The High Performance Mindset
Your business can only grow as far as the person leading it.
The High Performance Mindset is the work on you. Built on the five principles of The Inner Advantage, it gives you the focus, energy and structure to lead the business instead of being run by it.
Mind
Focus, decision making and leadership under pressure.
Body
Energy, training rhythm, sleep, and a daily structure that holds when the business demands everything. Specialists join when your goals call for them.
The founder's role
Stepping out of daily operations and into the work only you can do.
How it works: a strategy session with Ion every month and direct access between sessions. Alongside the Blueprint or the Build, or on its own.
Ion is trained in the Robbins-Madanes coaching method and has studied under Mary Morrissey and Bob Proctor. A five time Ironman 70.3 finisher with podiums in triathlon and swimming, he coaches from the same discipline he lives by.
Built to run without us
Capability you keep
Your team learns every system, manual and tool. Every document belongs to you, with no royalties and no licence fees.
They came for one thing. We found another.
Tendr
Came for
A marketing plan.
we found
A growth strategy far beyond restaurants: trade shows, referral partners and supplier channels no competitor was working.
Raised $5 million on the marketing and sales strategy we built.
ScanPlus
Came for
Advice.
we found
A complete Ottawa expansion strategy, a directory of more than eighty target contractors, and the market knowledge to enter an untapped market in Africa.
$100,000 in government funding approved.
AbySavana
started with
The Blueprint and the Build.
we built
The heritage journey from scratch: the concept, the system, the marketing and the sales funnel.
Ten months later, AbySavana has launched and hosted two families on the journey from Horn to Savannah.
Studio Fitness
came for
Their gym.
we found
Recovery: compression therapy and infrared, now a full revenue stream nobody else in their market offers.
Big Smoke Burger
came for
Burgers.
we found
La Diperie, a second concept inside their own footprint and a new revenue stream they are still growing.
Before you apply
About the work
We find the opportunity hiding inside an established business: a second concept, a new revenue stream, a market the owner has overlooked. Then we build it, from the plan to the manuals, the systems, and the AI that run it, and we develop the founder who leads it.
Yes. The Blueprint works for founders with a concept ready to become a business. Most of our work is with owners whose business already generates revenue.
Ion, from the first conversation to the final handover.
Ion schedules a second session at no charge.
A Blueprint runs three to six months and a Build six to twelve, depending on the complexity of the concept. We agree on the length together after your Calibration, and you can extend month by month if the project grows.
You do. Every document, manual, and system belongs to you. There are no royalties and no licence fees.
Investment & terms
No. The battle plan is yours to keep. If you continue within 30 days, the full $1,500 is credited toward the Blueprint or the Build.
For the right opportunity, we lower the monthly fee and take a share of the new revenue we help create. The baseline, the definition of new revenue, the reporting, the term, and the ceiling are all agreed in writing before work begins.
Brand design, websites, and build out are done by the designer of your choice or our preferred partners, quoted separately. Legal, accounting, and incorporation go to trusted partners. Software subscriptions are held in your name.
The first month at signing, then monthly in advance. Work begins once the first payment clears.
The monthly rate comes with the commitment. If a six or twelve month engagement ends early, the months used are recalculated at the three month rate.
Let's find your next opportunity.
Start here: The Call · Free · up to 45 minutes · by application
Tell us about your business or your idea: what is working, what has stalled, and where you want it to go. By the end of the call, both of us will know whether a Calibration makes sense.
1. Apply in two minutes
2. Pick a time on Ion's calendar
3. Talk with Ion directly, no sales team
contact form here