THE CALIBRATION SESSION
For those who have a business and face a specific decision. A new product. A new market. A pivot. One question that needs a definitive answer before moving forward.
One question. Ninety minutes. A written ruling.
Some decisions carry too much consequence for guesswork. Should this concept move forward or does the market evidence suggest otherwise. Does this pricing architecture maximize revenue or leave margin exposed. Does this positioning differentiate or simply describe.
The Calibration exists for questions like these. Specific. Contained. Consequential.
The Work We Do
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Before The Session
Before the session, a questionnaire captures the context surrounding the decision. Background on the business. Background on the question. What has already been tried.
The 90 Min Session
The session runs ninety minutes. The question receives direct examination.
Calibration Summary
Afterward, the Calibration Summary arrives. The ruling: proceed, pivot, or abandon. The reasoning behind the ruling. The specific next steps if the decision is to proceed.
