In July 1969, Neil Armstrong stepped onto the surface of the moon. He had left Earth. He had traveled somewhere no human had gone before. And yet the leap, the actual moment of transformation, happened while he was exactly where he was. Inside the capsule. Guided by a system. Moving forward from where he stood.
The Armstrong Sessions exist for the visionary who is ready to take that kind of leap.
From within your own world, your own rhythm, your own daily life, you engage with a system designed to reignite what already exists inside you. A guide who has built before. Seven weeks of focused, structured work. The principles that separate the businesses people remember from the ones that quietly disappear.
Fire needs fuel.
The Armstrong Sessions exist to give yours a reason to burn again.
What This Is
In July 1969, Neil Armstrong stepped onto the surface of the moon. He had left Earth. He had traveled somewhere no human had gone before. And yet the leap, the actual moment of transformation, happened while he was exactly where he was. Inside the capsule. Guided by a system. Moving forward from where he stood.
The Armstrong Sessions exist for the visionary who is ready to take that kind of leap.
From within your own world, your own rhythm, your own daily life, you engage with a system designed to reignite what already exists inside you. A guide who has built before. Seven weeks of focused, structured work. The principles that separate the businesses people remember from the ones that quietly disappear.
For the Visionary
You have built something real, or you carry a vision so clear it demands to be built. You have done the work, perhaps through years in your industry, perhaps through a Blueprint session, perhaps simply through the stubborn refusal to accept what others settled for. But somewhere along the way, the architecture drifted. The positioning became unclear. The energy that once made the work feel inevitable is harder to access than it used to be.
The Armstrong Sessions are for the visionary who knows the fire is still there, and who is ready to do seven weeks of honest, structured work to return to it.
This is not a course. It is not a community. It is a guided experience with one architect, built around your specific vision and the business you are determined to build.
Before anything else can be built, we return to the reason it was started. Mission. Vision. The story that lives underneath the business. If you have lost the thread of why you started, this is where we find it again. You leave week one knowing exactly what you are building and why it matters.
Market positioning, competitive landscape, the gap your business fills that others have walked past without seeing. This is where confidence stops being personal and becomes structural. Evidence-based. Defensible. You leave week two with certainty you can stand behind.
The complete customer journey, mapped from the first moment of awareness through every touchpoint to the lasting impression. If your business has ever felt inconsistent, this is the week that changes it. You leave week three with a customer experience that is designed, not assembled.
This is the principle that separates businesses people recommend from businesses people simply use. The unexpected gesture. The extended experience. The retention mechanics that turn satisfied clients into people who bring others. You leave week four knowing exactly how to make your business unforgettable.
Business model, pricing architecture, revenue systems. The infrastructure that allows you to operate at the level your vision demands. You leave week five with a business that functions at the level you always knew it could.
Everything built in the previous five weeks comes together. We pressure test, refine, and consolidate. You leave the final session with a complete, coherent roadmap for the next six to twelve months.
One small step. One deliberate leap. Architecture that holds.
What You Receive
A kickoff call before week one begins, so we enter the work with shared clarity. Seven weekly sessions, one principle explored and applied per week, each one building on the last. A closing call at the end where your roadmap takes shape and the seven weeks of work become a coherent direction forward.
Within six months of completing the program, you retain the ability to book individual sessions at a preferred rate of ,1000 each. These are not add-ons. They are access, available when a decision requires a second pair of eyes, when something unexpected emerges, or when you simply want to return to the work with fresh momentum.
The Investment
7,500 CAD. The kickoff call, seven weeks of guided sessions, the closing call, and six months of preferred-rate access if needed.
Applications are reviewed personally. Not every applicant is accepted into the Armstrong Sessions, because the work requires a visionary who is ready to engage fully and honestly with what the sessions surface.